How To Come Up With A Corporation Name | 10 Tips For A Winning Name

How to come up with a corporation name - Naming your corporation is much like naming a child. It requires thought, consideration, and a sense of identity. The right name can elevate your company, setting the tone for your brand and its values. In this post, we'll explore how to come up with a corporation name, offering insights, and tips to help you find a name that resonates with your customers and embodies your company's core.

How To Come Up With A Corporation Name

1. Start With Your Business Identity

Before brainstorming names, take a step back and think about your business identity.

What are your core values, mission, and the unique selling points of your products or services? Write these down. Your corporation's name should reflect these elements.

For instance, if sustainability is a core value, you might want names that evoke nature or renewal.

2. Keep It Simple and Memorable

The most memorable names are often the simplest. Think about the giants of various industries: Apple, Nike, Google. Their names are short, easy to spell, and easy to pronounce.

Your goal is to find a name that people can easily remember after hearing it just once.

Avoid using complicated words or spelling that might confuse your customers.

3. Make It Scalable

Choose a name that won’t limit your corporation as it grows.

For example, if you name your company "Springfield Paper Goods" but later expand to sell office supplies, the name may not reflect the full scope of your business. A name like "Springfield Supply Co." might offer more room to grow.

4. Do Your Research

After you’ve come up with a list of potential names, it’s crucial to research them. Check to see if the names are already in use or trademarked by another company, especially within your industry.

Additionally, ensure the domain name is available for your preferred name, as having a website that matches your corporate name is essential for marketing and brand recognition.

5. Consider the International Implications

If you plan to market your products or services internationally, consider the meaning of your corporation's name in other languages. A name that sounds great in English might have negative or embarrassing connotations in another language. 

6. Visualize the Brand

How To Come Up With A Corporation Name? Try to visualize what your brand will look like with each name.

How does it look on a logo?

What feelings does it evoke?

Sometimes, seeing a name in a visual context can help you decide if it’s the right fit for your corporation.

7. Legal Considerations

How to come up with a corporation name - Before finalizing your corporation’s name, it’s wise to consult with a legal expert to ensure there are no legal impediments to using it.

8. Make It SEO-Friendly

In the digital age, having an SEO-friendly name can be a significant advantage. Consider how your corporation’s name might impact your visibility online. Simple, unique names are easier to rank in search engines than common names that might get lost in the noise.

9. Harness Collective Brainpower

Gather your team, stakeholders, or even a broader audience online and set up a brainstorming session with Live Word Cloud Generator by AhaSlides. Pose a question that’s crucial to your naming process, such as "What words or values do you associate with our brand?” Their inputs create a real-time word cloud, highlighting the most popular ideas.

By focusing on the standout words, you'll discover key themes that resonate with your audience, guiding you toward a name that embodies your corporation's essence. This method transforms naming from a daunting task into an enjoyable, inclusive exploration, revealing unexpected naming options.

10. Trust Your Instincts

Lastly, trust your instincts. If you’ve done all the research, received feedback, and still feel strongly about a name, it might just be the right one for your corporation. Your passion for the name can translate into a compelling story for your brand.

Conclusion

How to come up with a corporation name - Finding the perfect name can seem challenging, but with the right approach, it becomes an exciting journey of discovery. Start by reflecting on your business's core values and what makes it unique. Keep the name simple, memorable, and scalable, ensuring it can grow with your company.

Image: Forbes